Home Entertainment Market

In the TAC/AA scenario, users search for and potentially purchase components of a home entertainment system illustrated in the figure below. There are three manufacturers in this market: Flat, Lioneer, and PG. Each of the manufacturers produce televisions (TV), audio systems (Audio), and DVD players (DVD). There are therefore nine distinct products, specified by (manufacturer, component) pair. Advertisers represent retailers who deal in these products. The advertisers use the ad auctions to attract user attention to their offerings, in an attempt to generate sales.

At the beginning of a game instance, advertiser agents connect to the game server and receive initializing information. The server simulates the publisher and the user population. At the end of the D-day campaign, agents are evaluated based on their cumulative surplus: sales profit minus cost of advertising.