Advertisers

Overview

In the TAC/AA game, entrants play the role of advertisers in the retail home entertainment domain described here. Although every advertiser sells every product, each specializes in a particular manufacturer and a particular component, assigned at the beginning of the game instance. Specialization affects sales profit and click rates as described below. Each day, and for each query class, the advertiser agent selects an ad for display, updates its bid price, and optionally sets spending limits. The agent must act autonomously, that is, human intervention of any kind is prohibited during a game instance.

Private information

  • Manufacturer specialization
  • Component specialization
  • Distribution capacity

Actions

  • Bid for ad placement
  • Select ad type [generic or targeted]
  • Set daily spend limits

Receives

  • Query report
  • Account report
  • Sales report